Friday, October 21, 2005

Now that wasn't so hard, was it?

Earlier this month, a brilliant writer opined, Why is it SO difficult for so many to say, "we messed up?" It's not a big deal; we all make mistakes. And whether it's Dell providing lousy computer service, a politician rapidly switching positions or a NYT columnist getting the facts wrong, just say "whoops" and briefly (but thoroughly) explain yourself.

Yesterday, the way-cool Greenville, S.C., agency Brains on Fire clearly demonstrated how this is done. Lofty kudos to Robbin Phillips for brilliantly practicing what we all need to do more of.

Hire these folks -- they get it.

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