Now that wasn't so hard, was it?
Earlier this month, a brilliant writer opined, Why is it SO difficult for so many to say, "we messed up?" It's not a big deal; we all make mistakes. And whether it's Dell providing lousy computer service, a politician rapidly switching positions or a NYT columnist getting the facts wrong, just say "whoops" and briefly (but thoroughly) explain yourself.
Yesterday, the way-cool Greenville, S.C., agency Brains on Fire clearly demonstrated how this is done. Lofty kudos to Robbin Phillips for brilliantly practicing what we all need to do more of.
Hire these folks -- they get it.
technorati tags: WOM; Apology; Brains on Fire
3 Comments:
Thank you, Jon. Your kind words and support mean a lot.
Thank YOU for setting an example for me to live up to!
Some people learn this lesson faster than others, it seems: A day after Apollo 11 set off for the Moon, in July of 1969, the New York Times printed a correction to its 1920 editorial section, stating that "it is now definitely established that a rocket can function in a vacuum as well as in an atmosphere. The Times regrets the error." :-)
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