Adweek measures WOM.
Adweek has written a feature story titled "Measuring Buzz" (A PDF of the story is available at the Brand Autopsy blog). The article is a great introduction to WOM metrics, offering a survey of the field with little snark. Good job Adweek, and thanks to Brand Autopsy for making the story available to us all.
Adweek has written a feature story titled "Measuring Buzz" (A PDF of the story is available at the Brand Autopsy blog). The article is a great introduction to WOM metrics, offering a survey of the field with little snark. Good job Adweek, and thanks to Brand Autopsy for making the story available to us all.
technorati tags: WOM; Measuring Buzz; Brand Autopsy; WOMMA
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