Tuesday, November 01, 2005

Adweek measures WOM.

Adweek has written a feature story titled "Measuring Buzz" (A PDF of the story is available at the Brand Autopsy blog). The article is a great introduction to WOM metrics, offering a survey of the field with little snark. Good job Adweek, and thanks to Brand Autopsy for making the story available to us all.

technorati tags: ; ; ;


Post a Comment

<< Home