Tuesday, December 13, 2005

The Inkling speaks, the media listens.

This week's edition ofNation’s Restaurant News, the leading food service pub, features a full and fair article on WOM. Such a refreshing break from some of the hit pieces we’ve seen lately.

I was interviewed as well, discussing how my employer (rhymes with Sold Cone Themery) has focused on WOM as the primary brand-building strategy. I also was quoted using a five-syllable word (“serendipitous“), just to make my wordsmith mom happy.

The article also cites research by Chadwick Martin Bailey that shows 27 percent of Americans ate at restaurants based solely on a personal recommendation. At an average bill of $50, WOM can be a gold mine for the industry. Go ye and read of it.

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